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Na Zhijie's new medium-sized SUV--URX model has been unveiled on a small scale in Taiwan. In addition, the car will be put into production and listed in Dongfeng Yulong in the future. In terms of power, the new car will be equipped with a 1.8T engine model F18 with a maximum power of 205 horsepower (150 kilowatts). In terms of appearance, Nazhijie URX has adopted a new design style. Above the edge line is the Nazhijie brand LOGO and the horizontal chrome trim, while below the edge line is a very unique large-size hexagonal middle screen, which is composed of dot matrix chrome plating blocks and license plate installation positions. On the side of the car, Na Zhijie URX's body.
Speaking of this brand, it can be said that everyone knows, even BBA, but its popularity comes from the crazy ridicule of netizens, such as "six gas stations for 100 kilometers", "two barrels of oil strategic partners", "300000 price, 500000 configuration, million fuel consumption and so on." these "titles" all come from a medium-sized SUV- Nazhijie 7. A few days ago, Nazhijie released a new medium-sized SUV model called URX, which is built "based on the concept of full-scene development", providing car networking functions, flexible seat layout, etc., and will be introduced to the mainland by Dongfeng Yulong Na Zhijie. ...
In recent years, Na Zhijie's sales were not satisfactory, but it chose not to withdraw from the market, and even launched a new medium-sized SUV-- Na Zhijie URX. Recently, the new car was launched with a total of four models with 1.8T engines, with a choice of 5gamble 7-seat models with a price range of 14.36-155600 yuan. However, it is worth noting that the listed Nazhijie URX only meets the national five emission standards.
To tell you the truth, Nazhijie's reputation is not worse than that of BBA. In the domestic automobile market, it is "well-known" for this brand. Of course, its fame does not come from its good sales or product power, but because its fuel consumption is ridiculed by consumers. A few days ago, Oriental Yulong announced that the new Nazhijie model URX will be unveiled in Taiwan, China. The car will be built "based on the concept of panoramic development" and provide car networking function, after which it will be introduced to the Chinese mainland market by Oriental Yulong. The new car is not much different from other models of Na Zhijie, whether in appearance or interior decoration, it is worth mentioning that.
since Dongfeng Yulong's Na Zhijie brand was exposed that it would withdraw from the Chinese mainland market, was followed by a number of media reports. In response, Dongfeng Motor said: "Dongfeng Yulong delisting details are being discussed and evaluated, there is no solution."
According to the latest report of Taiwan's Central News Agency, Taiwan's Yulong Group and Dongfeng Company have reached a preliminary consensus that the Nazhijie brand of the Yulong Group will officially withdraw from the Chinese mainland market, and the details of Dongfeng Yulong Na Zhijie's withdrawal are still being discussed and evaluated. It is understood that this is part of the Yulong Group's plan for a new round of expenditure cuts and transformation.
Dongfeng Yulong sales Company is applied to the court for bankruptcy reorganization by creditors.
A car brand that has faded out of people's sight has recently attracted attention because of widespread rumors that it will be delisted. It is reported that there is widespread rumor within Dongfeng Company that Dongfeng Yulong will be shut down within 1-2 years. Dongfeng Yulong produces and sells Nazhijie cars from Taiwan. Both Dongfeng and Na Zhijie denied the news. Dongfeng responded to the media that Dongfeng Yulong is undergoing a test like the Chinese car market, and both shareholders are working for change. Na Zhijie said: at present, the company's production and sales are running normally, and the listing of new cars is also under preparation. Although shareholders do not think that Na Zhijie brand will withdraw from the market, but compete in the Chinese car market.
Na Zhijie is a car brand living in jokes, and it is still widely circulated that Na Zhijie was ridiculed by netizens. In addition to its own factors, it is not too much to say that Na Zhijie was destroyed by jokers, and its sales are very poor. After the sales ranking in September, some netizens found that Na Zhijie had only sold one car, but soon the official "Dongfeng Yulong-Na Zhijie" forwarded netizens Weibo and responded indirectly: more than 40 units were actually sold. Through the list, it is found that there are only two models with sales data, one for the Nazhijie U5 SUV, 41 for the you 6 SUV and no sales for the big 7 MPV.
Yulona Zhijie, who is rumored to have abandoned the mainland market, will spread new news. Wu Xinfa, director and general manager of Nazhijie (Hangzhou) Automobile sales Co., Ltd. has confirmed his resignation and has applied for retirement as one of the founders of Dongfeng Yulong, according to media reports. At the same time, Chen Jinquan will become the general manager of Yulong (China) Automobile Investment Co., Ltd. It is understood that the 61-year-old Wu Xinfa joined the Yulong Group as early as the age of 24, and successively served as the manager of the business department of the Yulong Automobile Manufacturing Company, the general manager of the Philippine Nissan Motor Company, the general manager of the Yulong Nissan Motor Company, and the general manager of Dongfeng Yulong Automobile Co., Ltd. It is said to be delisted, high.
Nazhijie 6 new car guide price 149800 yuan, now 72000 each; Nazhijie big 7 only 46% discount-fracture quotation from Nazhijie sales circle of friends. To make matters worse, even if the market sold new cars at half price, Na Zhijie still could not escape the fate of dismal sales. "there are basically no 4s stores in this car, and it all depends on the resources of the second network," an industry insider told us. According to the dealer information provided by Dongfeng Yulong's official website, some media called more than 100 Dongfeng Yulong dealers across the country and found that nearly half of the dealers had withdrawn from the network, and most of them had terminated sales, leaving only the after-sales service function. Among them, nearly 20.
According to the national enterprise credit information publicity system, industrial and commercial changes have taken place in Dongfeng Yulong Automobile Co., Ltd., shareholders Dongfeng Automobile Group Co., Ltd., Yulong Continental Investment Co., Ltd. have withdrawn. Hangzhou Dajiangdong State-owned Capital Investment Management Co., Ltd. has become a wholly-owned shareholder. Information shows that Dongfeng Yulong Automobile Co., Ltd. (
Na Zhijie can be said to be a car brand living in jokes. Netizens often make up all kinds of teasing comments on the topic of Na Zhijie, and now jokes related to Na Zhijie are still circulating on the Internet, especially in terms of fuel consumption. "CNPC Sinopec strategic partner"-this is the most classic joke that netizens make fun of Na Zhijie, and unwittingly this joke has also become a big label of Na Zhijie. After many years, Na Zhijie and Sinopec formally held official discussions on fuel, which is indeed gratifying. A few days ago, Dongfeng Yulong-Na Zhijie's official Weibo post reminding car owners that they should refuel in time went viral. Some netizens commented and teased.
Speaking of Baodao Taiwan's car brand Na Zhijie, sales in the Chinese market are extremely dismal. According to the data, as of July this year, the total sales of Nazhijie was 2427 vehicles, including Nazhijie 6 SUV, Nazhijie U5 SUV, Big 7 MPV, Rui 3 and Na 5. The July sales were 111,121,35, 17 and 1 respectively, and from January to July they were 1070, 1044, 192,113 and 8 respectively. It has become a consensus that Na Zhijie's sales are low, and the main reason for its low sales is that consumers stay away because of too much fuel consumption.
A few days ago, Nazhijie announced its cumulative sales in 2018. The cumulative sales in 2018 were 6788, down 63.79% compared with 2017, and the terminal sales in December were only 12. It is understood that Na Zhijie's first entry into the auto market was the Big 7 SUV, with an initial price range of 18.8-268000 units. Unfortunately, this car is still not a favorite model for consumers until it was discontinued last year. Until 2018, Nazhijie sold only 70,000 vehicles in China. Na Zhijie has greatly reduced the price of the model since 2018, but the market has failed in the past six years.
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As the major car companies release sales figures for June, it also means that the first-half results are officially a foregone conclusion. Affected by the cold winter and epidemic situation in the car market, the cumulative sales volume in the first half of the year fell by nearly 17%. Under the industry environment of shrinking competition, the industry polarization has been further intensified, and weak brands and products are facing the fate of being eliminated. Following the statistics of the list of countdown car companies in the first half of the year, the list of the bottom 20 models sold in the first half of 2020 was also officially announced. New energy vehicles are not included in the list. Due to the small market share of new energy, the sales of many products are generally on the low side, so fuel car products are more representative and better reflect the brand.
A "investment promotion message" once again pulled Dongfeng Yulong Motors, which had not been seen for a long time, back into public view. On July 12, Dongfeng Yulong manager and Zhejiang Liuhe Law firm issued the Investment Promotion notice of Dongfeng Yulong Automobile Co., Ltd. (hereinafter referred to as the "announcement"), which shows that Dongfeng Yulong Motor is related to the reorganization procedure.
Dongfeng Yulong was established in 2010 as a joint venture between Dongfeng Company and Yulong Automobile to produce products of Yulong's own brand "Na Zhijie". Dongfeng Yulong launched the first Nazhijie 7 in 2011. The SUV has a Smart + connected system and a blind spot camera that other models do not have. If it is now, it is a must for every car, but it was definitely an innovation in the 3G era at that time. So at that time, this car pushed Dongfeng Yulong into the tuyere and even had to wait in line to buy a car. in 2014, Dongfeng Yulong released the SUV you 6 with a slanted back design, with a monthly sales of 5000 units in 2015.
Many people will like to judge whether a car is good or bad by sales volume, which may not be correct, but it is applicable in many cases. A car bought well shows that it is relatively balanced in terms of price, brand, word of mouth, quality, performance and so on. Of course, there are many models with good sales in the market, but the complaint rate is very high, these vehicles are recognized by consumers in some aspects, but there are also a lot of problems in the process of use. Purely from the consumer's point of view, it is not the more expensive car, the better, suitable for their own car is a good car. Although sales are not the only criterion for judging whether a car is good or bad, for those sales.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
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